The pricing formula
Price = Generations × Retry factor + Hours of work × Rate + Revision buffer
- Generations: the cost of all the frames and clips you need at the service’s prices.
- Retry factor: 2 for simple scenes and objects, 3 for scenes with people, complex motion or text.
- Hours of work: script, prompt tuning, selection, editing, communication with the client.
- Rate: what your hour is worth. You set it based on your experience and the market in your niche.
- Revision buffer: usually 20 to 30% of the total, if revisions are included in the price.
Below are worked examples. The rate of 1000 rubles per hour is used as an example; use your own.
Example 1. A 15-second ad video
Three 6-second scenes, Kling v3, 1080p, with sound, edited with music.
| Item | Calculation | Amount |
|---|---|---|
| Generations | 3 scenes × ~168 rubles | ~504 rubles |
| With retries | × 3 | ~1510 rubles |
| Work | 4 hours × 1000 rubles (example) | 4000 rubles |
| Revision buffer | 25% | ~1380 rubles |
| Total | ~6900 rubles |
How to make the video itself: AI product ad video.
Example 2. AI photoshoot
10 finished portraits, Nano Banana Pro, 2K.
| Item | Calculation | Amount |
|---|---|---|
| Generations | 10 × ~25 rubles | ~250 rubles |
| With retries | × 2 | ~500 rubles |
| Work | 1.5 hours × 1000 rubles (example) | 1500 rubles |
| Revision buffer | 20% | ~400 rubles |
| Total | ~2400 rubles |
How to do it: AI photoshoot from your photo.
Example 3. Product cards for 10 products
6 images per product, including infographics with Russian text, Nano Banana Pro, 2K.
| Item | Calculation | Amount |
|---|---|---|
| Generations | 60 × ~25 rubles | ~1520 rubles |
| With retries | × 2 | ~3040 rubles |
| Work | 6 hours × 1000 rubles (example) | 6000 rubles |
| Revision buffer | 20% | ~1810 rubles |
| Total | ~10 850 rubles, about 1085 rubles per product |
How to do it: marketplace product images with AI.
Generation prices on KADR, October 2026. This is not a public offer. All model prices: AI video cost per minute, how much it costs to generate an image.
How to raise your price without arguments
Sell packages, not hours. It is easier for a client to choose from three options:
| Package | What is included |
|---|---|
| Basic | 1 video of 15 seconds, an inexpensive model, 1 round of revisions |
| Standard | 1 video, a flagship model, music and text, 2 rounds of revisions |
| Premium | 3 versions of the video for different platforms (9:16, 1:1, 16:9), 3 rounds of revisions |
Show the savings. Compare yourself not with other freelancers but with the client’s alternative: a shoot day, a photographer, a designer. Your advantage is speed and price.
Take a prepayment. At least 50%: you pay for generations right away.
What to agree on before starting
- what exactly the client gets: number of videos or photos, formats, length;
- how many rounds of revisions are included;
- what the client provides: product photos, logo, texts;
- deadlines;
- who is responsible for the rights to the client’s materials. Do not use other people’s faces, brands or music: AI video for commercial use.
Common mistakes
- Pricing from a single generation. There is always more than one attempt.
- Endless revisions. Without a revision limit, any order ends up at a loss.
- A flagship model for drafts. Make drafts on cheap models in low resolution, and the final on the flagship.
- A forgotten subscription. If you pay for a service by subscription and have few orders in a month, expiring credits eat your margin. With pay-per-generation this does not happen.
Where to find clients and which niches to pick: how to make money with AI.
In short
The price of a custom AI video is generations with 2 or 3 attempts, your time at your rate and a revision buffer. Generations are usually the smallest part: a 15-second video costs 250 to 2550 rubles in generations. Sell in packages, limit the number of revisions and take a prepayment.
