Formats
| Where it is shown | Format | Example size |
|---|---|---|
| Feed, square | 1:1 | 600×600 |
| Feed, vertical | 4:5 | 1080×1350 |
| Feed, horizontal | 16:9 | 1080×607 |
| Stories and clips | 9:16 | 1080×1920 |
According to public data: JPG and PNG up to 5 MB. Requirements change, and the VK Ads account shows the exact values on upload. Set the format right when generating rather than cropping a finished image.
Creative rules
- Text at about 20% of the area or less. One short headline or benefit.
- Keep the top of the frame free. Interface elements may cover the top part, so do not put the logo or price there.
- One idea per creative. Product, benefit, call to action.
- Readable on a phone. Shrink the image to screen size and check.
Image prompts
Model: Nano Banana Pro, 2K.
Product with a benefit (4:5):
Keep the product from the photo exactly unchanged. Advertising image: the product in the center on a light beige background with soft shadow, minimal style. At the bottom, short bold text «Доставка за 1 день» in dark grey. Leave the top 15% of the image empty. 4:5
Service with a person (1:1):
Advertising image for a barbershop: a fictional man with a fresh fade haircut smiles in a modern barbershop interior, warm light, photorealistic. At the bottom, short bold text «Стрижка за 40 минут» in white. Leave the top area free of text. 1:1
Atmospheric creative without a product (16:9):
Cozy café interior in the morning, a cup of cappuccino on a wooden table by the window, soft sunlight, photorealistic. Short bold text on the right: «Завтраки до 12:00». 16:9
Story (9:16):
Vertical advertising image: a woman holds a smartphone and smiles, bright pastel background, text at the bottom «Запишитесь онлайн» in bold white letters. Leave the top 15% empty. 9:16
The on-image text stays in Russian because the ads target a Russian audience: «Доставка за 1 день» means “Delivery in 1 day”, «Стрижка за 40 минут» “A haircut in 40 minutes”, «Завтраки до 12:00» “Breakfast until 12:00”, «Запишитесь онлайн» “Book online”.
Use fictional people and real photos of your own products. More about images with Russian text: marketplace product images with AI.
Video for stories and clips
A finished image can be animated: the product slowly comes closer, a person smiles and waves. 6 seconds, 9:16.
Slow push in on the product, soft light glints across it, the text stays unchanged. Sound: short upbeat jingle.
Veo 3.1 Fast for products and atmosphere, Kling v3 for people. In detail: UGC video with AI, an ad video with AI.
Testing scheme
- Make 5 to 10 variants with different ideas, not 10 shades of one image: * different offers: discount, speed, quality, a review; * different visuals: product close-up, a person, atmosphere; * different formats: 1:1, 4:5, 9:16.
- Launch with the same budget for each variant.
- After a few days keep the 2 or 3 best by cost per click or lead.
- Make variations of the winners: the same offer, a different image.
Moderation and the law
- Ad labeling is mandatory.
- No misleading promises: do not show a result the product does not deliver.
- No third-party brands or celebrity faces: brands, logos and characters in AI.
- No fake reviews: a generated person cannot be a «real customer».
More: AI video for commercial use.
How much it costs
| What | Approximately |
|---|---|
| 1 image, Nano Banana Pro 2K | ~25 rub. |
| 10 images for a test | ~250 rub. |
| 6 s video, Veo 3.1 Fast 1080p | ~126 rub. |
| 6 s video, Kling v3 1080p | ~168 rub. |
KADR (kadr-ai.ru) prices, October 2026. This is not a public offer.
In short
AI pays off in targeted ads because a creative costs about 25 rubles: make 5 to 10 variants with different ideas and keep the best. Formats 1:1, 4:5, 16:9 and 9:16, text at about 20% of the area, the top of the frame free. Use fictional people and real products, and label your ads.
