Three formats
| Format | For whom | Where to use it |
|---|---|---|
| Greeting for clients and partners | clients, partners, followers | newsletter, social media, messengers |
| Holiday product ad | shoppers | ads, marketplace product cards, stories |
| Video for the team | employees | corporate party, internal chat |
Format 1. Client greeting
A warm video on behalf of the company: your office, shop or product in a festive atmosphere plus a greeting text.
An 18-second script:
- 0 to 6 s: the snow-covered front of your shop or office in the evening, string lights, falling snow.
- 6 to 12 s: a cozy interior, your product on the table, Christmas tree lights twinkling.
- 12 to 18 s: a slow push-in on the product, space for the text «С Новым годом! Спасибо, что вы с нами».
Prompt for scene 1:
The snow-covered front of a small cozy shop in the evening, string lights in the shop window, snow falling slowly, warm light from the windows, slow camera push-in. Sound: a quiet New Year melody, snow crunching.
(«С Новым годом! Спасибо, что вы с нами» means «Happy New Year! Thank you for being with us».)
It is better to take the shop front from your own real photo and animate it: that way clients recognize your place. Add the greeting text and logo during editing.
Format 2. Holiday product ad
The product in a New Year scene: under the tree, in gift wrapping, on a festive table.
Step 1. Make a festive frame with the product in Nano Banana Pro:
Keep the product from the photo unchanged. Place it under a decorated Christmas tree next to presents in kraft paper wrapping, warm light from string lights, soft bokeh. 9:16 format.
Step 2. Animate the frame:
Slow camera push-in on the product under the tree, string lights twinkling, snow falling outside the window. Sound: quiet music, a crackling fireplace.
Step 3. Add an offer during editing: «Подарок к Новому году, доставка до 30 декабря» («A New Year gift, delivery by December 30»).
More on ad videos: AI product ad video; on marketplace videos: product video with AI.
Format 3. Video for the team
The year’s results in a fun format: the office in snow, the team in costumes, «awards» for each department. You can make festive portraits of employees from their photos, with each person’s consent, and animate them. How: New Year AI photoshoot and AI video greeting.
Which model to choose
| Task | Model |
|---|---|
| Atmospheric scenes, snow, lights, sound | Veo 3.1 Fast or Lite |
| People in the frame, facial expressions, speech | Kling v3 |
| A 30-second story video in a single take | Seedance 2.5 |
| Festive frames with your product and logo | Nano Banana Pro |
How much it costs
| Video | What it includes | Approx. |
|---|---|---|
| Greeting, 18 s | 3 scenes on Veo 3.1 Lite, 1080p | ~250 rubles |
| The same on Veo 3.1 Fast | 3 scenes | ~380 rubles |
| Product ad, 18 s | 3 Nano Banana Pro frames + 3 Veo 3.1 Fast scenes | ~460 rubles |
| Video with people, 18 s | 3 scenes on Kling v3 | ~500 rubles |
| 30 s story in a single take | Seedance 2.5, 1080p | ~4240 rubles |
KADR prices, October 2026, with sound, retries not included. This is not a public offer. With retries, budget twice as much.
Timeline
- November: script, festive frames, generation, editing.
- December 1 to 10: launch the holiday ads.
- December 15 to 25: send the greeting to clients and partners.
- Last week of December: the team video for the corporate party.
What to check
- Music with a commercial license, no well-known songs.
- No third-party brands or characters in the frame: brands, logos and characters in AI.
- Employees in the video have given consent.
- The ad is labeled if the video contains an offer to buy.
In short
A New Year video for business can be made with AI without shooting: a client greeting, a holiday product ad or a video for the team. Make festive product frames in Nano Banana Pro and animate them on Veo 3.1, Kling v3 or Seedance 2.5. An 18-second video costs from 250 rubles in generations. Start in November to get ahead of the peak.
