The meme formula
Recognisable situation + expressive emotion of the character + short caption (3 to 8 words)
Write the caption word for word in quotation marks and say where it goes: top or bottom.
Your own character for a series
Invent a hero you can repeat: a tired office cat, a freelancer raccoon, a student owl. A series with one hero is recognised in the feed better than one-off pictures.
Original cartoon character: a tired raccoon in a hoodie with a laptop and a huge cup of coffee, expressive face, simple flat style, white background. Character design for a meme series. 1:1
Then upload this character as a reference into every new meme: character consistency.
Prompts
Model: Qwen Image 3.0 or Nano Banana Pro.
Monday:
A tired raccoon in a hoodie stares at a laptop at 9 AM with huge dark circles under his eyes, a mountain of coffee cups around. Bold white text with black outline at the top: «Когда понедельник начался в воскресенье». Simple flat cartoon style. 1:1
(The caption means «When Monday started on Sunday».)
Deadline:
Two panels side by side. Left: a calm cat sipping tea in a garden with text «Дедлайн через неделю». Right: the same cat typing furiously with fire around with text «Дедлайн завтра». Bold meme captions, flat cartoon style. 16:9
(«Deadline in a week» and «Deadline tomorrow».)
Expectation and reality:
Two panels. Left panel titled «Ожидание»: a perfect fluffy cake in a bakery window. Right panel titled «Реальность»: a collapsed lopsided homemade cake on a kitchen table. Bold captions, funny photorealistic style. 16:9
(«Expectation» and «Reality».)
For a brand (coffee shop):
A sleepy owl in a scarf hugs a giant cup of coffee, bold text at the top: «Утро без кофе не считается». Cozy flat illustration, brown and cream colors. 4:5
(«A morning without coffee does not count».)
For an English-speaking audience, simply write the caption in English inside the quotation marks.
Video meme
- Make a picture with the character without a caption.
- Bring it to life: Seedance 2.0 Mini (with sound) or Kling 3.0 Turbo (without sound), 4 or 5 seconds. Seedance 2.0 Mini is not suited to photos of real people, but it animates a drawn character well.
- Add the caption when editing.
The raccoon slowly lowers his head onto the keyboard and sighs, a coffee cup tips over. Static camera. Sound: a long sigh, a cup clinks.
More: Seedance 2.0 Mini or Kling 3.0 Turbo.
Formats
| Where | Format |
|---|---|
| Telegram, VK, feed | 1:1 or 4:5 |
| Stories, short clips | 9:16 |
| Two panels side by side | 16:9 |
Rules
- No real people: no celebrities, no politicians, no acquaintances without consent.
- No other people’s characters and logos, especially in brand memes: other brands, logos and characters.
- No insults to groups of people: platforms remove such memes.
- Check every letter of the caption.
How much it costs
| What | Model | Approx. |
|---|---|---|
| Meme picture | Qwen Image 3.0 | ~6 rub. |
| Meme picture, 2K | Nano Banana Pro | ~25 rub. |
| Video meme 5 s, 480p with sound | Seedance 2.0 Mini | ~21 rub. |
| Video meme 5 s, 720p without sound | Kling 3.0 Turbo | ~93 rub. |
KADR (kadr-ai.ru) prices, November 2026. This is not a public offer. For content in general: social media content with AI.
In short
A meme with AI: a situation, the character’s emotion and a caption in quotation marks. Make your own hero for a series, do not use other people’s faces and characters. Qwen Image 3.0 draws a meme with text for 6 rubles, Seedance 2.0 Mini brings it to life with sound for about 21 rubles.
